Trade Research Recap: Ribera y Rueda Awareness, Perception & Sales

By Pablo Aguero,

To help measure and improve the effectiveness of marketing efforts, the RyR campaign recently funded research on the awareness, perceptions, and sales of Ribera del Duero and Rueda wines in the U.S. Conducted by Wine Opinions, the leading provider of U.S. wine market research, the initiative focused on U.S. trade audiences. The qualitative research consisted  … Read more

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James Barlow, new outlook on Ribera & Rueda wines

By Pablo Aguero,

Ribera y Rueda Trade Trip Q&A: Spec’s Wines Ribera del Duero and Rueda invited U.S. wine buyers and on-premise professionals to visit the beautiful regions of Ribera del Duero and Rueda for a deep dive into Spain’s top red and white wines. During the 5-day tour, the group enjoyed countless winery visits and tasted the  … Read more

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