Binny’s Jon Adam, trade trip to Ribera del Duero and Rueda, Spain

September 13th, 2019

Ribera y Rueda Trade Trip Q&A with Binny’s Jon Adam

Earlier this year, the regions of Ribera del Duero and Rueda hosted a trip for U.S. wine buyers and on-premise professionals, for a deep dive into Spain’s top red and white wines. During the 5-day tour, the group enjoyed countless winery visits and tasted the best of Spain’s cuisine.

From UNESCO World Heritage sites to backyard homecooked BBQ’s, they also learned about the region’s rich culture, culinary heritage, and winemaking history. Join us as we spend five minutes with Jon Adam, Wine Manager at Binny’s Beverage Depot in Oak Brook, IL, to learn about his favorite memories, key wine takeaways and how this trip might have changed his outlook on Ribera & Rueda wines. And check out Jon’s podcast, inspired by his trip!


Where do you work?

Binny’s Beverage Depot, the Oak Brook, Illinois location.

What do you do there?

As the Wine Manager my goal is to continuously develop an exciting and progressive wine program through customer relationships, events and by staying on top of wine trends.

In one word, how would you describe the Ribera del Duero wine region? Rueda?

Ribera – Finessed

Rueda – Awakening

From Mercado San Miguel to the historic Cava Baja street, the aqueducts to the city of Valladolid, which cultural activity did you enjoy the most?

The walking tour of Madrid gave a great feel of what a day in the life of Madrileños is like.

What are the “must do” activities you would recommend to someone visiting the wineries of Ribera and Rueda?

In Ribera there were two. First, visiting the single vineyards parcels to see how strikingly different the soils are, for examples at Emilio Moro (there are others too). To follow up tasting them left a lasting impression. The second, and probably my favorite tasting of the trip was the visit to Ismael Arroyo Val Sotillo (founding members of the D.O.). The tour of their caves felt so authentic and their wines were effortlessly enjoyable. The whole experience there was humble and impressive at the same time.

When it comes to the time in Rueda, I feel so lucky to have met the current generation of the family from Bodegas Angel Rodriguez Martinsancho and to hear the family’s story directly from his daughters. It really made me feel the connection between the people and the history of Rueda.

What was your most memorable food pairing during the trip?

Tasting two drastically different vintages of Martinsancho Verdejo with Manchego. Bottle-aged Verdejo is a must try!

What was your most surprising wine learning from your time spent tasting in Ribera del Duero and Rueda?

Before visiting Ribera del Duero, I had no prior experience with their white wines, don’t think I had even heard of Albillo. But after tasting a few examples, I can’t wait see what happens with this in the future.

In Rueda what surprised me was the sparkling wines. I had heard about them but have never seen them in Chicago. They were fresh and delightful!

Has your outlook on the regions changed?

I’ve been a longtime fan of these areas and these wines. If there has been any change, I can only say that I love it all even more!

What are your top takeaways that you will bring home with you to (company name)?

It’s easy to forget that in Europe, where it’s considered to be the ‘old-world’, there are still young wine regions. These regions, specifically Ribera del Duero and Rueda, seem to be gearing to reinvent themselves with the coming generation. It will be very exciting to see what is next!