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After an initial discovery conversation with our team, we pinpoint what kind of support would be most effective at your location, and work with you to create a customized combination of POS/signage, staff education, or conceptual themes and events. Each program is tailored based on your wine program or existing Ribera & Rueda portfolio, your customer base and your market.

Our team can provide strategic guidance and samples for new placements as needed. If you are a distributor, we can help you develop a program to drive cases and new placements, while opening new accounts. Best of all, all our programs and avenues of support are complimentary.

Interested in creating your own Ribera & Rueda program?  Here’s what you need:

• A selection of Ribera del Duero and Rueda wines or a desire to add new SKUs
• Be located in a primary market such as Texas, Florida, Illinois, California, the mid-Atlantic or the Northeast
• If outside a primary market, be an off/on-premise business with multiple locations (restaurant group or chain retailer)
• Interest in deepening knowledge of the Ribera and Rueda regions amongst your staff
• Willingness to display custom POS such as shelftalkers, maps or end caps, check/menu inserts or tent cards
• Ability to host seminars, consumer tastings, happy hours, by the glass promotions or special events that educate your customers
• Ability to promote activities via social media or digital outreach (database, newsletters)

Already meet the above criteria? Stay tuned for Part II, where you’ll learn how to leverage our complimentary tools to set up your own program.

Want to learn more or explore your ideas? Please contact sarah@riberaruedawine.com for more information. And check out what we can do below!