New Rueda Identity, a fresh new look in 2019!

August 26th, 2018

Rueda D.O. Updates Appellation Back Labels

We are excited to announce that Rueda wines will have a fresh new look in 2019! Both modern and elegant, the revamped image of Rueda Designation of Origin (D.O.). engages with newer wine drinkers, while maintaining its appeal to current consumers. The clean design is meant to last the course of time. However, Rueda enthusiasts need not fear: we’re offering the same wines with a guarantee of quality, just wrapped in an updated new package. As we roll out upcoming vintages, you will see a new Rueda logo and new back/neck labels for each style and classification of wine. Here’s a sneak peek!

The new logo features our stand-out yellow and is clear and easy to recognize, helping your customers spot us on the shelves right away.




Our back and neck labels still represent the seal of guarantee and quality that the Regulatory Board grants to wines with the Rueda Designation of Origin (D.O.). The current back labels will be phased out, and the new labels will now contain the name RUEDA and a special stamp designed for D.O. Rueda. Instead of listing the classification of wines (such as Verdejo, Sauvignon Blanc, Sparkling, etc.) on the label, each type of wine (including red varieties) will be distinguished by a designated color. Here’s a look at the new white variety labels:



The first wines with the new labels should hit the shelves in 2019. If you have any questions, contact us at Cheers to the “new” Rueda!